Description

 ''Email marketing'' is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. It can be further defined as sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately. 

Advantages/Why Email Marketing:

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mailer, printed newsletters e-mail is less expensive thus can generate repeat business affordably and automatically.
• Higher ROI (Return On Investment)
• An excellent way of Push Marketing
• Short Delivery Time as compared to others.
• Easy To Track
• Global Instant Reach
• Paper Less so Eco-Friendly